Next to the keynote sessions the remainder of the program consists of regular parallel sessions in which three categories of papers are presented: research/working papers, professional practice papers, and papers by early career researchers. This part of the program is listed as the scientific program. This program starts after morning coffee, is intermitted by lunch, and finish before afternoon coffee.

The conference organisers have also catered for more interactive sessions in which there is an opportunity to deal with a certain topic or issue in a more detailed and analytical way. To this end a number of academic workshops have been scheduled. During these sessions that last a maximum of two hours, a number of presenters will briefly introduce you to the specific subject matter at hand before the workshop chair will lead the session into a dialogue and discussion with the audience. The workshops start after morning coffee, are intermitted by lunch, and finish before afternoon coffee.

Each day of the Amsterdam 2009 EASM Conference will feature three parallel nearly four hour Professional practice workshops chaired by a leading sport management professional or academic. Each workshop has a theme, which will be addressed by 3 to 4 well known experts in their field. The short presentations are follewed by discussion and debate. The presenters have been invited to put forward the pressing issues, current research findings and trends and inset their expert opinions. The central theme of the workshops in Amsterdam is “The Olympic Plan” as the Netherlands is investigating the requirements for a successful bid for the Olympic Games in 2028. Several aspects of bidding, planning, organizing, execution and evaluation of sports events will be brought forward. Some of the key note speakers will also contribute during the workshop discussions. The workshops start after morning coffee, are intermitted by lunch, and finish before afternoon coffee.

Workshops Friday September 18

Title	4. Integrated infrastructure: planning for sustainable sport hardware	5. Beyond the financial bottom line: the social impact of sport events	6. Long lasting benefits for all: city branding and event legacies
Themes	The impact of sustainability on stadium developments.	The social impact of sports events and how it is measured.	How can an event and facility contribute to the cities policies.
Chair-presenter	Mr. Henk Markerink, CEO Amsterdam Arena	Mr. Maarten van Bottenburg, Professor of sports processes and sport policy, Utrecht School of Governance of Utrecht University	Mr. Hans Westerbeek, Professor (chair in Sport Management), La Trobe University, Melbourne and Free University of Brussels, Belgium
Presenters	1. Mr. Bob Jordan, CFE New Meadowland Stadium 2. Mrs. Denise Marsh, CEO Singapore Indoor Stadium 3. Representative IAAM 4. Mr. Henk Ovink, director National Spatial Planning, Dutch Ministry of Housing, Spatial Planning and the Environment	1. Mr. Helmut Digel, CEO Institute for Sportscience, University of Tübingen, Germany and member of IAAF Council, International Association of Athletics Federations	1. Mr. Jean-Loup Chappelet, Professor of public management at IDHEAP, Lausann 2. Mr. Michael Linley, Managing director of BrandCapital, Melbourne