Next to the keynote sessions the remainder of the program consists of regular parallel sessions in which three categories of papers are presented: research/working papers, professional practice papers, and papers by early career researchers. This part of the program is listed as the scientific program. This program starts after morning coffee, is intermitted by lunch, and finish before afternoon coffee.

The conference organisers have also catered for more interactive sessions in which there is an opportunity to deal with a certain topic or issue in a more detailed and analytical way. To this end a number of academic workshops have been scheduled. During these sessions that last a maximum of two hours, a number of presenters will briefly introduce you to the specific subject matter at hand before the workshop chair will lead the session into a dialogue and discussion with the audience. The workshops start after morning coffee, are intermitted by lunch, and finish before afternoon coffee.

Each day of the Amsterdam 2009 EASM Conference will feature three parallel nearly four hour Professional practice workshops chaired by a leading sport management professional or academic. Each workshop has a theme, which will be addressed by 3 to 4 well known experts in their field. The short presentations are follewed by discussion and debate. The presenters have been invited to put forward the pressing issues, current research findings and trends and inset their expert opinions. The central theme of the workshops in Amsterdam is “The Olympic Plan” as the Netherlands is investigating the requirements for a successful bid for the Olympic Games in 2028. Several aspects of bidding, planning, organizing, execution and evaluation of sports events will be brought forward. Some of the key note speakers will also contribute during the workshop discussions. The workshops start after morning coffee, are intermitted by lunch, and finish before afternoon coffee.

Workshop Saturday September 19

Title	7. A transformed landscape: new media and the distribution of sport	8. Economic impact: how to measure it and how to justify investing in major sporting events	9. Give me the money: about the major sources of sport event income
Themes	The impact of new media on the facility of today and tomorrow.	How to measure economic impact of events?	Best practices in finance and sponsorships throughout the world.
Chair-presenter	Mr. Gerard Dielessen, Director-General, NOS (Dutch broadcasting company)	Mr. Pieter Verhoogt, Director, Sport2B	Mr. Marcel Beerthuizen, Director SOS Kinderdorpen (aid organisation for homeless children)
Presenters	1. Mr. Alex Gilady, Vice president NBC Sport and IOC member Israel 2. Mr. Peter Kentie, manager Marketing and Media PSV (Dutch football club) 3. Mrs. Marjan Hammersma, director-general media and culture of the Dutch Ministry of Education	1. Mr. Holger Preuss, Professor of Sport Economics and Sport Sociology, Johannes Gutenberg-University Mainz, Germany 2. Mr. Andy Preece, Director pmpgenesis, UK	1. Mr. Chris Gratton Professor Sports Economics, UK 2. Mr. David Tucker, General Manager Nike Merchandising for Juventus, Barcelona and Manchester United 3. Mr. Dolf Segaar. CMS Derkstar Busmann 4. Mr. Martin Pietersen, Olympic Marketing Manager Atos Origin (leading sponsor IOC)